Things every small business website needs

8 Website Essentials Every Business Needs

Running a small business requires a strong online presence, no matter your industry or location. A well-designed website is essential for visibility, branding, and driving sales.

In this post, we’ll explore the core features that are crucial for a small business website. These elements ensure your site is effective and professional.

Whether launching your first site or rebranding an existing one, make sure your website includes these key features.


1. Good Domain Name

Your web address is crucial, similar to your physical business address. It needs to be short, memorable, and descriptive of your business.
Ensure your domain name is easy to spell to avoid potential customers misspelling it and missing out on your services. Registering a unique and lasting domain name is the first step in creating your business website.


2. Professional Design

First impressions count, especially online. A clean and professional design will impress visitors and clearly showcase your services.
Incorporate visual elements that reflect your brand, including eye-catching images and videos. Balance attractiveness with functionality; too many media elements can slow down your site, which might turn visitors away.

3. Easy Navigation

A clear and straightforward navigation system is vital for a good user experience (UX). You have only a few seconds to capture a visitor’s attention, so your site must be easy to navigate.
Think from the consumer’s perspective—make essential information like products and services easily accessible. Well-organized menus and landing pages enhance navigability and user satisfaction.


4. Mobile Friendliness

With around 70% of web traffic coming from mobile devices, your site must be responsive to all mobile platforms.
Optimize your site for mobile by adjusting page sizes and menu formats. Mobile navigation should be more straightforward than on a desktop. A good web designer can ensure your mobile site is user-friendly and inviting.


5. Clear Calls to Action

Every landing page should feature a call to action (CTA) that encourages visitors to take specific steps, such as filling out a contact form or subscribing to a newsletter.
Design your CTAs to be clear and compelling, directing customers to the desired actions effectively. Experiment with different CTAs to find what generates the best results.

6. Search-Friendly Content

Effective search engine optimization (SEO) will help your website rank higher in search results, increasing visibility.
Create engaging content that uses relevant keywords for your niche. High-quality content attracts and retains visitors, encouraging them to explore more of your site and improving your search engine ranking.

7. Accessible Contact Info

Ensure your contact information is easy to find. A dedicated contact page should include your address, phone number, email, social media links, and a contact form.
Link to your contact page from other parts of your site, and consider placing contact details in headers, footers, or sidebars to maximize accessibility.

8. Testimonials

Customer reviews and testimonials significantly influence potential customers’ trust. Including a testimonials section on your site helps build credibility.
Encourage satisfied customers to leave positive reviews. This not only builds trust but also enhances your SEO through increased review activity on various platforms.


Need Help With Your Small Business Website Design?

Understanding essential web design elements is the first step. A professional web designer can help you create a site that supports your business goals.
Our agency specializes in crafting stunning, SEO-optimized, mobile-ready small business websites. We offer real-time traffic stats and a 100% satisfaction guarantee.
Our process is straightforward: we learn about your business, develop a design, get your approval, and then connect your site to your domain. We’re here to help you launch your perfect business website.
Contact us today to learn more and get started.